Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang have a new chief marketing officer. The company announced the appointment of Michael Ouweleen to the post.
The announcement was made by Christina Miller, president and general manager who oversees the portfolio of media properties. Ouweleen will be based in Atlanta and will report to Miller.
“Ouweleen, who was most recently senior vice president and executive creative director for Cartoon Network’s Creative Group and has been one of the brand’s key creative drivers for the last 17 years, will now provide the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its ancillary businesses, including digital, gaming, ad sales and consumer products,” the company said in its announcement.
Added Miller: “Michael has that strong combination of creative vision and strategic thinking. He has a deep knowledge of our brands, and with him now leading the efforts for both the marketing and creative teams there is an opportunity for us to have a more holistic and creative approach to our marketing.”
The press release adds: “As senior vice president and executive director for Cartoon Network’s Creative Group, Ouweleen oversaw and directed the development of creative materials for Cartoon Network’s off-channel needs, including print advertising, show launch kits, sales materials, PR materials, premiums and event environments. He also supervised all on-air promotions, program franchise packaging and sponsored promotions for both Cartoon Network and Boomerang. Additionally, he managed the development of on-air spots for the networks’ multiple licensed promotion partners.”