Oxygen Media greenlighted five new shows, ramping up its slate of original series that it will roll out in connection with its rebranding, Deadline.com reports.
The five new shows are all unscripted, in keeping with the cable channel’s new tagline, “very real.” The rebranding, which was announced back in July, launches Oct. 7.
Deadline reports: “The newly picked-up series include ‘The Investment Club,’ a ‘Shark Tank’-like investment show with small business owners; ‘The Prancing Elite Project,’ about an Alabama all-male competitive dance team; ‘The Wilkersons,’ about Rich Wilkerson Jr. — the Miami hipster pastor who married Kim Kardashian and Kanye West — and his family; and ‘Finding My Father,’ about men and women who grew up without a father and are now looking to find him.”
Oxygen also is spinning off “Preachers of Detroit” from its “Preachers of L.A.” show.
Deadline notes: “The five series join seven other new series, designed to cater to Oxygen’s new target audience of young, modern, multicultural women: ‘Nail’d It,’ ‘My Crazy Love,’ ‘Fix My Choir,’ ‘Street Art Throwdown,’ ‘Funny Girls,’ ‘Living Different,’ ‘It Takes a Sister,’ and ‘After Happily Ever After.'”
The network also named Rod Aissa as executive VP of original programming and development, promoting him from senior VP.