Procter & Gamble has pulled the plug on planned promotional activities in connection with the NFL. Advertising Age reports that the marketer canceled “on-field” activities around breast-cancer awareness as the league remains embroiled in a domestic-violence controversy.
P&G had planned to promote Crest with a league-wide campaign during October’s Breast Cancer Awareness Month. That would have included NFL players wearing pink mouth guards and using social media to promote the campaign, the story notes.
The decision to cancel what P&G calls “on-field activation with NFL teams” comes after the company earlier asked the NFL to take “swift action” to address the domestic-violence issues.
At the same time, a doctored image of a CoverGirl ad went viral. CoverGirl, a P&G brand, is also the official beauty sponsor of the NFL. The ad featured the phrase, “Get Your Game Face On,” but activists doctored the photo to show the model with a black eye, the Chicago Tribune notes.