Revamped Daytime Talker ‘The View’ Generates Strong Interest for Premiere, Hits Eight-Year High in Viewers

Sep 16, 2014  •  Post A Comment

Monday’s season 18 premiere of daytime talk staple “The View,” with new faces on board and a new-look studio, generated strong viewer interest. ABC announced that the season premiere scored the show’s best number for a premiere in total viewers in eight years, with 3.902 million viewers.

The show featured the return of Rosie O’Donnell to the lineup, along with newcomers Rosie Perez and Nicolle Wallace, who joined returning moderator Whoopi Goldberg. The turnout in total viewers was the show’s second-highest premiere total in its history.

The series also posted double-digit increases over its year-ago launch in women 18-49 (683,000 vs. 596,000, up 15%) and women 25-54 (911,000 vs. 761,000, up 20%). Monday’s numbers in both demos also represented three-year highs.

Figures are from Nielsen Media Research and are based on Fast Affiliate Live + Same Day Ratings.

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