The Numbers Are In, and the Winner Is … a Network That Just Notched Its First Full-Season Win in the Key Demo in 10 Years

Sep 16, 2014  •  Post A Comment

With the full 52-week 2013-14 prime-time TV season all but wrapped up, one network has clinched the top spot in the ratings for the full season: NBC announced that it won the key 18-49 demo for the first time in 10 years — its first full-season win since 2003-04.

Even excluding its coverage of the Olympics, NBC said, the network had the season’s highest overall rating in 18-49, topping Fox, which got a bump from the Super Bowl.

NBC also had something to crow about in total viewers, where the Peacock posted 25% growth over the previous season, the biggest gain for a Big 4 network in 25 years. Additionally, NBC won the summer 2014 season in 18-49, its fourth summer win in a row.

With one week still to be counted, NBC was running 14% ahead of its year-ago rating in adults 18-49, up from a 2.1 average rating to a 2.4. It was the only Big 4 network to post a year-to-year increase in the demo.

CBS remained in the top spot in total viewers, averaging 9.272 million — down 7% from 9.966 million a year ago. NBC was second with 8.272 million, an improvement of 25% from 6.642 million a year ago.

Here are the numbers for the Big 4 broadcast networks, based on Nielsen data — “most current” figures through Sept. 14:

2013-14 season averages: Adults 18-49

NBC: 2.4 (up 14% from 2.1 a year ago)
Fox: 2.1 (even with 2.1 a year ago)
CBS: 2.0 (down 17% from 2.4 a year ago)
ABC: 1.9 (down 5% from 2.0 a year ago)

Total Viewers

CBS: 9.272 million (down 7% from 9.966 million a year ago)
NBC: 8.272 million (up 25% from 6.642 million a year ago)
ABC: 6.819 million (down 2% from 6.986 million a year ago)
Fox: 6.165 million (up 3% from 5.990 million a year ago)

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