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We All Knew This Was Coming. Netflix Is Getting Into the Business of Distributing Major Theatrical Movies Over Its Service. Next Summer a Sequel to a Popular Academy Award-Winning Film Will Debut Simultaneously on Netflix and in Imax Theaters Only

Sep 30, 2014  •  Post A Comment

“In a first deal of its kind, Netflix and the Weinstein Company said Monday that they planned to release next year’s sequel” to an Academy Award-winning movie “simultaneously across the globe on Netflix and a select number of Imax theaters,” reports The New York Times.

The movie is a follow-up to Ang Lee’s 2000 Best Picture nominee “Crouching Tiger, Hidden Dragon.” That film won four Oscars and was nominated for a total of 10 Academy Awards. With a U.S. box-office gross of $128 million, this martial arts movie ranks far and away as the No. 1-ranked movie on Box Office Mojo’s list of top-grossing foreign language films.

The sequel, officially called “Crouching Tiger, Hidden Dragon: The Green Legend,” will be “available on Aug. 28 at no additional fee to Netflix subscribers and is the first of several films that Netflix is backing that will follow this new model for release,” the story reports, adding, “Only Imax is involved; other theater chains will not screen the film.”

The Times story adds, “In the sequel, Michelle Yeoh reprises her role as the warrior Yu Shu Lien but Mr. Lee does not return. The Weinstein Company has instead given the directing reins to Woo-ping Yuen, a well-known director in China. “The Green Legend,” set 20 years after the events of the first movie, follows four martial arts heroes trying to protect the Green Destiny sword.”

To read more details about this story — including how the big U.S. theater chains feel about such deals — please click here to read the original story in The New York Times.

Crouching-Tiger-Hidden-Dragon-Poster

The sequel to the popular martial arts movie “Crouching Tiger, Hidden Dragon” will be released simultaneously on Netflix and in Imax theaters

One Comment

  1. This is what the industry needs. More effort to reach more people. I live in metro Seattle and there are three multiplexes within 10 miles of my home. But they mostly show the hot film of the week and all of the “art house” and independent films I read about are not available unless I drive an hour. There needs to be more of this. The cable and satellite companies need to look at this model too.

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