Why Netflix Pushed Back the Rollout of a Superhero Drama

Sep 16, 2014  •  Post A Comment

Netflix has rescheduled the season rollout of a superhero drama series, and the reason, according to a report in Variety, has to do with disc sales.

The streaming platform delayed the second season of the CW’s “Arrow,” which had originally been set to begin streaming Sept. 14. It will now debut Oct. 8, coinciding with the show’s third-season premiere on the CW.

Warner Bros., meanwhile, is pushing the heavily feature-laden home video release of “Arrow’s” second season on DVD and Blu-ray.

“Features include a 25-minute documentary, ‘From Vigilante to Hero’; ‘How Did They Do That?!,’ a look at the special effects sequences created for the show; and ‘Wirework: The Impossible Moves of Arrow,’ exploring the stunts and fight sequences,” the report notes. Also in the package: the Comic-Con panel from 2013 focusing on “Arrow,” along with a gag reel and deleted scenes.

Variety notes: “In the past, networks have benefited from ratings bumps as viewers binge watched past seasons of shows to catch up with storylines. Warner Home Video, however, has money to make with ‘Arrow’s’ second season debuting on DVD, Blu-ray and all digital platforms Sept. 16.”

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