Boston Herald

With Super Bowl Ad Pricing in Record Territory, NBC Has Reportedly Sold as Much as 80% of Its Inventory

Sep 19, 2014  •  Post A Comment

NBC has sold an estimated 70% to 80% of its 30-second spots in the Super Bowl XLIX broadcast, the Boston Herald reports, citing a media buyer who’s familiar with the ad negotiations.

About 15 to 18 of the network’s 30-second spots may be left, although the network could still face challenges selling the rest, according to the report. That’s because NBC is said to be seeking a record $4.5 million for a 30-second spot, a 12.5% increase over Fox’s target pricing for its 2014 Super Bowl broadcast.

“Another buyer suggested NBC has been flexible, seeking between $4.2 million and $4.6 million for an ad berth. A person familiar with the network’s strategy said NBC was holding firm to the $4.5 million price tag, though it was offering a slight discount for advertisers who buy multiple spots. In that case, the persons said, the price is only $4.4 million per 30 seconds,” the story notes.

NBC declined to comment on the negotiations, but added that the market “remains strong.” The broadcast is set for Feb. 1, 2015.

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