ABC continued its recent winning ways in its ratings fight with NBC for supremacy in evening news. At the same time, NBC has been getting good news of its own — including from Nielsen’s adjusted figures in the wake of the measurement service’s months-long ratings glitch.
Deadline.com reports that in Nielsen results for the week of Oct. 6, ABC’s “World News Tonight” took a win in the key news demo of viewers 25-54, while NBC won both total viewers and the 18-49 demo.
Encouraging signs for NBC included word that the network’s average of 8.561 million total viewers was its best delivery since the week of April 28, while its number in the news demo, 2.010 million, was its best in four weeks.
Corrected Nielsen stats for the week of Sept. 29 were still in the works. But when Nielsen fixed its numbers for the week of Sept. 22 — the first week of the fall season — it had good news for NBC: ABC’s numbers came down while NBC’s went up. Even with the adjustment, ABC won the ratings battle for that week in the key news demo. But NBC moved to the top spot in total viewers, the report notes.
Here are the numbers for the week of Oct. 6:
Viewers 25-54: ABC, 2.072 million; NBC, 2.010 million; CBS, 1.47 million.
Viewers 18-49: NBC, 1.5 million; ABC, 1.366 million; CBS, 1.036 million.
Total viewers: NBC, 8.561 million; ABC, 8.213 million; CBS, 6.22 million.