Fox Wins Key Demo as Game 6 Sees an Uptick; CBS Continues to Draw Older Viewers

Oct 29, 2014  •  Post A Comment

Tuesday night’s Game 6 of the World Series, in which the Kansas City Royals forced a Game 7 tonight by crushing the San Francisco Giants 10-0, gave Fox a win in broadcast prime, based on Nielsen overnights for the key 18-49 demo. But CBS’s drama lineup continued to demonstrate its appeal among older viewers, as the network coasted to an easy win in total viewers.

TVbytheNumbers.com reports that the baseball game delivered a preliminary 3.1 average rating in viewers 18-49, a 3% uptick from Game 5. The game averaged 11.92 million total viewers, well below the numbers for CBS’s “NCIS” (17.2 million) and “NCIS: New Orleans” (15.74 million).

The top non-sports show of the night on broadcast prime was NBC’s “The Voice,” with a 2.8 average rating in 18-49 — down 15% from a week ago. The show also broke into double digits in total viewers with 10.84 million.

CBS’s “NCIS” rose 4% from last week in the 18-49 demo to record a 2.5 average, while “NCIS: New Orleans” slipped 4% to a 2.4 and “Person of Interest” climbed 7% from last week’s series low to a 1.6.

Leading out from “The Voice,” NBC’s new comedy “Marry Me” was down 13% from a week ago with a 1.6 average in 18-49, with “About a Boy” off 14% to a 1.2. The 10 p.m. drama series “Chicago Fire” also dipped, losing 11% to register a 1.7.

ABC brought up the rear among the big four broadcast nets, as “The Great Halloween Fright Fight” kicked things off with a 1.1 average in adults 18-49. “Marvel’s Agents of SHIELD” improved 6% from last week with a 1.7, but “Forever” matched its series low, dipping 8% to a 1.1 average.

CW’s “The Flash” settled for a 1.3 average in 18-49, falling 13% from a week ago, while “Supernatural” ticked down 11% to a 0.8.

For prime time overall, Fox led the way in the 18-49 demo with a 3.1 average, followed by CBS (2.1 average), NBC (2.0), ABC (1.3), CW (1.1) and Univision (1.0). CBS averaged 14.2 million total viewers to lead comfortably in that metric, ahead of Fox (11.9 million), NBC (7.7 million), ABC (4.4 million), CW (2.690 million) and Univision (2.686 million).

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