‘GMA’ and ‘Today’ Divvy Up the Pie in Morning TV Ratings — Mostly in ‘GMA’s’ Favor

Oct 16, 2014  •  Post A Comment

It’s a split decision after the latest round in the marathon ratings fight between the ABC and NBC morning institutions. Deadline.com reports that ABC’s “Good Morning America” won in total viewers and the news demo while NBC’s “Today” show pulled out a win in viewers 18-49 during the week of Oct. 6.

‘GMA’ topped ‘Today’ by 768,000 total viewers and 154,000 viewers in the key 25-54 news demo — the narrowest gap in both measures in the past five weeks, the report points out.

Overall, however, “‘GMA’ has increased its demo year-ago lead over ‘Today’ by triple digits — 711% — and is posting its widest season margins over ‘Today’ in more than 23 years,” Deadline reports. “It was ‘GMA’s’ third time in three weeks this TV season leading in total viewers and the news demo.”

Here are the numbers for the week of Oct. 6:

Total viewers: 5.367 million for “GMA” vs. 4.599 million for “Today”

Key news demo (25-54): 1.959 million for “GMA” vs. 1.805 million for “Today”

Young adults (18-49): 1.441 million for “Today” vs. 1.426 million for “GMA”

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