NBC Owns Tuesday Prime — and That’s Bad News for a Couple of New Series

Oct 1, 2014  •  Post A Comment

NBC steamrolled its way to a dominant ratings win Tuesday night, while the casualty count piled up over on ABC. Based on Nielsen overnights for the key 18-49 demo, TVbytheNumbers.com reports that NBC’s “The Voice” did most of the damage.

The two-hour singing competition chalked up a 4.0 average in 18-49 to easily rank as the top-rated show on broadcast prime even as it slipped slightly from last week’s 4.1. Leading out from “The Voice,” NBC’s “Chicago Fire” held up its end with a 2.4 average, down from a 2.6 for the premiere a week ago.

ABC’s two new sitcoms appeared to suffer from the stiff competition in the 8 p.m. hour, going up against not only “The Voice” but also week two of CBS’s “NCIS.” Leading off ABC’s Tuesday prime was the series premiere of the comedy “Selfie,” which managed only a 1.4 average in viewers 18-49 — and its lead-out, the series premiere of “Manhattan,” came in just below that mark with a 1.3.

The struggle carried over to the 9 p.m. hour for ABC, where the season’s second installment of “Marvel’s Agents of SHIELD” managed a 1.7 in the 18-49 demo — a series low, and a 19% falloff from the premiere a week ago. ABC’s 10 p.m. drama “Forever” fell to a 1.3 — off 28% from a week ago and third in the slot behind “Chicago Fire” and CBS’s “Person of Interest.”

CBS rode its reliable drama lineup — including the new entry “NCIS: New Orleans” — to a solid second-place finish in the demo and a sizable win in total viewers. The “NCIS” mother ship dipped 10% in 18-49 from last week’s premiere, delivering a 2.6 average, while “New Orleans” pulled a 2.3 in its second outing, slipping 8% from the premiere. “Person of Interest” ticked up 6% to a 1.8.

The more impressive numbers for CBS were in total viewers, where “NCIS” (18.64 million) and “NCIS: New Orleans” (16.44 million) both outdrew NBC’s “The Voice” (13.54 million).

Fox’s “Utopia” continued to turn in disappointing results, equaling last week’s 0.8 average in 18-49, while “New Girl” dipped 8% to a 1.2 and “The Mindy Project” rose 10% to a 1.1.

For prime time overall, NBC distanced itself from the field with a 3.5 average rating in adults 18-49, ahead of CBS (2.2 average), ABC (1.5), Univision (1.1), Fox (1.0) and CW (0.4). CBS rolled to a win in total viewers with 15.280 million, leading NBC (12.017 million), ABC (4.907 million), Univision (2.881 million), Fox (2.177 million) and CW (995,000).


One Comment

  1. That is to bad because I think Forever is the best new show of the season. I hope ABC will give it a chance.

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