NBC Rolls to Big Sunday Win as Viewers Turn Out for Peyton Manning’s Historic Night

Oct 20, 2014  •  Post A Comment

NBC saw a viewer surge for “Sunday Night Football” as viewers tuned in to see Denver Broncos quarterback Peyton Manning become the all-time leader in NFL touchdown passes thrown.

Citing Nielsen overnights for the key 18-49 demo, TVbytheNumbers.com reports that NBC rolled to an easy win in the broadcast ratings. “Sunday Night Football’s” game between the Broncos and San Francisco 49ers averaged a preliminary 7.0 rating in the demo, up from a 6.0 for last week’s game. The report notes that the numbers are subject to significant adjustments due to the nature of live sports programming.

Fox also got a bump from NFL coverage, as football overrun delivered a 7.4 average rating in 18-49 for the 7 p.m. half-hour, with the postgame show “The OT” pulling a 4.4 at 7:30. Leading out from football, “The Simpsons” had a 3.5 average for the annual “Treehouse of Horror” edition, up two-tenths of a point from a week ago.

Fox’s “Brooklyn Nine-Nine” and “Family Guy” both had 2.5 averages in the 18-49, with “Brooklyn” rising three-tenths from last week while “Guy” saw a six-tenths improvement from its previous original installment. “Mulaney,” which recently saw its episode order cut, held steady with a 1.1.

ABC and CBS were well off the pace with their non-football programming. ABC was led by “Once Upon a Time” with a 2.7 average in adults 18-49, equaling last week. CBS had three shows hit the 1.4 mark: “Madam Secretary” and “CSI,” which both equaled last week’s marks, and “The Good Wife,” which ticked up one-tenth.

For prime time overall, NBC led the big four with a 5.9 average in 18-49, followed by Fox (3.6 average), ABC (1.6) and CBS (1.4). NBC also tallied a huge win in total viewers with 17.4 million, ahead of CBS (10.8 million), Fox (9.0 million) and ABC (5.8 million).


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