Piers Morgan is naming names as he talks about why his canceled CNN show struggled in the ratings. In an interview with Politico, Morgan pointed to his lead-in, Anderson Cooper, as part of the problem.
“Could I have done with a better lead-in? Yes,” Morgan told the publication. “Anderson is a great field reporter, but does he drive big ratings at CNN, outside of a big news cycle? I don’t see any evidence of it. And yet the whole bank was being bet on him at 8 and 10 o’clock.”
Morgan added: “You look over at Megyn Kelly on Fox News and she’s inheriting 450,000 or 500,000 from Bill O’Reilly in the [25-to-54-year-old] demo, and some days I’d be getting 60,000. That’s not to denigrate Anderson so much, because I think he’s pretty good at what he does. But was he the golden boy everybody thought he was? I didn’t see much evidence of that in ratings.”
Morgan also said that he and Cooper “never really clicked.”
He added that CNN and its president, Jeff Zucker, are too preoccupied with ratings.
“I’ve always felt that CNN should be more resilient to media criticism about monthly or quarterly ratings,” Morgan said. “Ted Turner once described CNN to me as The New York Times of television. We don’t care about chasing ratings or chasing readers. We care about having a brand that is so trusted that whenever anything important happens in the world, people turn us on.”