One network’s lineup of drama series was hit especially hard as football and baseball ganged up on regular programming in Sunday’s prime-time broadcast ratings, based on Nielsen overnights for the key 18-49 demo.
TVbytheNumbers.com reports that ABC saw a season low in 18-49 for “Once Upon a Time” along with series lows for both “Resurrection” and “Revenge.”
“Once Upon a Time” fell three-tenths of a point from last week in viewers 18-49, registering a 2.3 average, while “Resurrection” ticked down two-tenths to a 1.2 and “Revenge” lost two-tenths to settle for a 1.1. ABC led off prime time with a rebroadcast of “Star Wars Rebels,” which managed only a 0.6.
Meanwhile, sports programming helped pump up numbers for NBC, Fox and CBS, with the Tiffany Network getting a boost from overrun of the Colts/Steelers NFL game. The prime-time chunk of the game delivered a 5.8 average in 18-49, leading into “60 Minutes,” which pulled a 2.4 — doubling its 1.2 from a week ago.
CBS’s “Madam Secretary” had a preliminary 1.5 average in the 18-49 demo and “The Good Wife” pulled a 1.4, with both shows matching last week’s numbers.
NBC’s “Sunday Night Football” ruled the roost, delivering a preliminary 6.4 average in adults 18-49, down 9% from last week’s game, while game five of the World Series on Fox chalked up a 3.0 — a 30% improvement from game four.
The report notes that the numbers are subject to significant adjustments due to the nature of live sports.
For prime time overall, NBC came out on top in 18-49 with a 5.0 average, followed by Fox (3.0 average), CBS (2.8), ABC (1.3) and Univision (0.9). CBS had a razor-thin edge in total viewers, averaging 13.770 million to ease past NBC with 13.762 million, followed by Fox (10.99 million), ABC (4.469 million) and Univision (2.271 million).