Which Network Leads the Pack in Upscale Viewers?

Oct 2, 2014  •  Post A Comment

A number of the Big Four broadcast networks have ratings achievements to cluck about, including NBC’s hot start to the season in the key 18-49 demo and the continued success of CBS in drawing total viewers. But when it comes to upscale audiences, neither of those networks can match ABC.

Variety reports that ABC kicked off the 2014-15 television season as the leader in attracting upscale viewers. During premiere week ABC aired seven of the top 15 regularly scheduled entertainment series among adults 18-49 who live in homes with annual income of at least $100,000 — a demographic that is sought-after by advertisers.

“Modern Family” on ABC was the leader, with a 6.59 rating, beating CBS’s “The Big Bang Theory” with a 6.56 rating, the story reports. Other top ABC shows among upscale households include “Scandal,” “Black-ish,” “Once Upon a Time” and “The Middle.”

Overall, ABC’s regularly scheduled entertainment series averaged a 2.68 rating in the upscale demo during premiere week, followed by NBC with a 2.43, CBS at 2.03 and Fox averaging a 1.63. The figures are based on Nielsen Audience Demographics data.

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  1. Whoa. Something is seriously wrong with the data in that Nielsen data.

  2. That Nielsen data looks spot-on to me.

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