As ratings for the ABC morning chatfest “The View” continue a downward spiral, ABC executives are secretly talking with former hosts Sherri Shepherd and Joy Behar about returning to the program, reports the U.K. publication The Daily Mail.
The goal is to bring back fans of Shepherd and Behar to the program, the report notes.
Current co-host Rosie O’Donnell reportedly hasn’t been told that the former co-hosts have been approached, the article notes, adding that a reason for the secrecy is that “Rosie hates everything that isn’t an idea of hers.”
“The View” is facing a fourth straight season of ratings declines, and is down 30% from five years ago in the 18-34 demographic, the story says. Ratings are down from the show’s previous season, which featured Whoopi Goldberg, Shepherd, Barbara Walters and Jenny McCarthy.
The current co-host lineup includes Rosie Perez, Nicolle Wallace, O’Donnell and returning moderator Goldberg.
“ABC has approached both former co-hosts agents about the possibility of returning in a more permanent capacity, and apparently Shepherd is showing resistance about coming back to the place she called home for seven years,” the article reports.
Shepherd recently agreed to join the cast of TV Land’s “The Soul Man.”
Joy Behar, left, and Sherri Shepherd