One of NBC’s top stars now has his name in lights on the broadcast network’s landmark 30 Rockefeller Center headquarters.

A new marquee on the skyscraper’s Avenue of the Americas entrance announces that the building is home of “The Tonight Show Starring Jimmy Fallon,” The New York Times reports.

Fallon (who actually had the idea for the marquee as a promotional tool) told The Times’ Bill Carter: “This makes it exponentially harder for them to fire me.” There doesn’t seem to be any real threat of that: Fallon, ten months into his run as “Tonight” host, has racked up consistently winning ratings, The Times says.

The marquee, which is strong enough to hold a band, was lit during the opening of Fallon’s Monday show. Earlier hosts of the show did not have their names on any of the other marquees on the building; the Sixth Ave. marquee is new. But one of Fallon’s rivals, CBS’s David Letterman, has his own marquee a few blocks away.

Fallon told The Times, “I was just jealous of Letterman.”