NBCUniversal announced plans today for a relaunch that will create the new cable network NBC Universo. The plans involve the cable channel now known as mun2.
The channel’s new positioning and new programming lineup are set to officially launch Sunday, Feb. 1, 2015, during the Spanish-language telecast of Super Bowl XLIX.
Said Ruben Mendiola, president of mun2: “Our prominent new name and logo reflect to the world that we are NBCUniversal’s modern general entertainment cable channel for Latinos. We will super-serve this community with a universe of exciting viewing options in ways that are compelling and culturally relevant for Latinos. Through this strategy, we are building a high-quality cable TV channel that we believe distributors are ready to embrace, advertisers are ready to support, and viewers will be drawn to.”