ESPN is getting ready to launch its first Web video subscription service that would allow viewers to bypass the costly monthly cable fees.

But Re/code.net reports that the sports channel’s first Web video effort is likely to appeal to just a highly specialized group of viewers: those who like cricket.

Re/code.net reported that Disney-owned ESPN is eyeing live access to the every-four-years Cricket World Cup, which begins in February and is one of the world’s largest sports events. In the U.S., however, the company has calculated that the sport’s fan base is only about 30 million.

ESPN’s plans aren’t final, the site reported, and there’s no word on how much the Web package would cost. ESPN wouldn’t comment.