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Deadline, Bloomberg

Hasbro Reportedly in Discussions to Buy DreamWorks Animation as Toy Maker Continues Push Into TV and Film

Nov 13, 2014  •  Post A Comment

Hasbro is in talks to buy DreamWorks Animation, with the toy maker seeking to extend its reach into TV and film, reports Deadline.com.

DreamWorks Animation is asking for more than $30 per share, or about a 34% premium to the studio’s closing price on Wednesday, and the discussions are preliminary, Bloomberg reports.

According to Deadline, DreamWorks Animation is asking for $35 per share, or a roughly 57% premium.

DreamWorks Animation declined to comment on the report.

“However, Hasbro has made it clear that it wants to be a leader in family entertainment, a fertile ground to promote games and toys including its ‘Transformers’ property,” Deadline reports. “[On Wednesday] it promoted Stephen Davis to the newly created role of EVP-Chief Content Officer, responsible for developing content for Hasbro’s brands across multiple platforms.”

Hasbro owns 40% of Discovery Family, which recently changed its name from The Hub.

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