MSNBC is reorganizing internally, after the cable news channel lost much of the ratings momentum it had following the 2008 presidential election, TVNewser reports.
The network will combine its digital and TV editorial teams under The Bridge, which is the third-floor newsroom at 30 Rock. MSNBC President Phil Griffin wrote in a memo that the reorganization is aimed at creating “a more nimble organization with greater collaboration between teams.”
TVNewser said it asked whether any jobs would be cut in the process, but had not received a response from the network.
“This reorganization is a return to the beginnings of the 18-year-old network,” the story reports. “MSNBC launched as a joint venture between Microsoft and NBC with the idea of integrating TV and online. It was an often rocky relationship with differing ideological and corporate goals.”
Griffin echoes some of those sentiments in his memo, writing: “MSNBC was created 18 years ago based on the idea of integrating television and digital. This is the next logical stage in our evolution — a Bridge that connects us all together.”
Griffin names three managing editors — Dafna Linzer, Rashida Jones and Ilyas Kirmani — who he says “will jointly drive a single news-list of our top stories and output across digital platforms and dayside shows. They will direct original reporting, breaking news coverage, video production, visual assets, and bookings.”
He also says in the memo: “The Bridge will drive content across all platforms and create a more nimble organization with greater collaboration between teams. With new tools to aid editorial discovery, The Bridge will lead to more original reporting, broader story coverage and better use of social media to reach our audience on all platforms.”