A firm that’s a player in new media has released a report on its vast reach that has industry observers talking. The firm is BuzzFeed.
In the lengthy report, BuzzFeed claims that its reach has surpassed that of Fox, CNN and MTV, Gigaom reports. Among millennials, BuzzFeed says its reach is even bigger than NBC and CBS, as well.
BuzzFeed said its growth is due to millennials’ rapid embrace of mobile video consumption. Gigaom adds that “as a caveat, it’s worth noting that the presentation is clearly designed to be a sales pitch for the company’s native advertising efforts, and so there are no links to or discussion of any of the data used to compile the charts.”