A recent move by Vimeo is turning out to be a financial success, according to The Hollywood Reporter. The company’s plan to charge for new episodes of one of its original Web video series, “High Maintenance,” is paying off.
For the fifth season of the popular series, Vimeo decided to charge $2 an episode, or $8 for the six-episode season.
Vimeo CEO Kerry Trainor told THR that the Web service “generated more money in the first two days since charging for episodes than it would have with YouTube ad sales over the past two years,” which is how long the show has been on the Vimeo platform. The company has also seen a surge in viewership for free episodes from previous seasons, he said.
The series follows a pot dealer and his Brooklyn clients. Vimeo invested in the production of the new season, which started Nov. 11.