Hallmark Channel Chalks Up Its Largest Audience Ever

Dec 3, 2014  •  Post A Comment

The Hallmark Channel mined some holiday spirit over the weekend to wrap up the largest audience for a telecast in the channel’s history, reports Variety.

The record-setter was one of Hallmark’s holiday-themed movies, “Christmas Under Wraps,” which aired Saturday. Variety reports that preliminary national Nielsen estimates showed the movie, which stars Candace Cameron Bure, averaged about 5.8 million total viewers.

That puts it second only to Lifetime’s “Flowers in the Attic,” which aired in January and drew 6.06 million viewers, in the race for most-watched original cable movies of 2014.

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