NBC has confirmed that it is set to launch an authenticated live stream today, Tuesday, Dec. 16, beginning with 10 markets with NBC-owned stations, B&C reports.
The network will also “boot up a larger VOD library, and enable access to its content on more IP-connected platforms,” the report notes.
The move comes “the same day NBCUniversal announced a consumer campaign aimed at driving awareness and adoption for its stable of authenticated TV Everywhere offerings under the ‘Watch TV Without The TV’ banner,” the report notes.
In a statement today, NBC said: “Later today, NBC will introduce live streaming, a bigger on-demand library and access to new viewing platforms via the launch of TV Everywhere on NBC.com, and will extend live streaming to mobile platforms in early 2015. Initially, the authenticated 24/7 live streaming is available via the NBC Owned Stations and NBCUniversal is working with its TV affiliates to offer additional local launches moving forward.”