A new report from Magna Global maps out the growth in ad spending and pinpoints 2017 as the year in which ad revenue from digital media will surpass TV revenues, Ad Age reports.
“Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from Magna Global. That’s roughly in line with the group’s last forecast, in June, when it said it expected 4.9% growth next year,” the story reports.
The report adds: “The top line is similar to another forecast, from ZenithOptimedia, predicting that global ad spending will rise 4.9% in 2015 to $545 billion. ZenithOptimedia revised its forecast downward by 0.4%.”
The market share for digital media will reach 30% worldwide in 2015, the report notes.