Major Longtime Sponsor of ‘American Idol’ Gives Up Its Position

Dec 16, 2014  •  Post A Comment

Something that has been a part of the Fox singing competition “American Idol” from the beginning will be gone when the show returns Jan. 7 for its 14th season. The Hollywood Reporter’s Idol Worship reports that longtime sponsor Coca-Cola is ending its sponsorship deal with the show, meaning the giant Coke cups will no longer be seen at the judges’ table.

A rep for Coca-Cola told the publication: “Coca-Cola and Fox have mutually decided to end their 13-year ‘American Idol’ partnership. We look forward to working together on new collaborations in the future.”

The show reportedly is already busy trying to line up new sponsors, which could happen before the start of the new season, the story notes.

As TVWeek has previously reported, another change this season is that once “Idol” is down to the top 10 it will combine the performance show and the results show, a la “Dancing with the Stars.”

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