What’s the Most Unpopular Company in America? Hint: It Provides Cable Service

Dec 31, 2014  •  Post A Comment

The most unpopular company in the U.S. is a cable-service provider, according to a new study. MarketWatch reports that the company is Time Warner Cable.

Time Warner Cable placed last on the December 2014 edition of the University of Michigan’s American Consumer Satisfaction Index, scoring the lowest among the 230 brands that were surveyed. Time Warner Cable scored 54 out of 100, placing it below Comcast’s Internet service (57) and United Airlines (60).

“Cable companies have come under scrutiny in 2014 for their rising subscription rates and lack of choice within the market,” the story reports. “Cable bills have more than doubled over the last decade and the average cable bill is roughly $112 per month, including Internet and telephone, according to research firm SNL Kagan.”

The lowest-scoring company among retailers was Walmart with a score of 71.

time warner cable-logo

One Comment

  1. So TWC is now the worst company in the US, supplanting the company that wants to buy it as the worst. 6 of one, half dozen of the other. Because of my job, like you, I read many trade publications that have articles of the Comcast/TWC merger, and the ONLY articles that I’ve read that support the merger come from people either working for Comcast or Time Warner. EVERY other article is written by someone or about a group that is against the merger. You would think that after all this time, and all of the push-back against the deal, that the merger would not be allowed to proceed and we would have heard the last of it some time ago. But the fact is that you and I and every person out there don’t figure into the equation; the only thing that matters is MONEY. And so, they lie. Just like United lied when they said that merging with Continental would increase the amount of planes in the air, the amount of available seats, and that airfares would plummet, when in fact, the exact opposite has happened. Or, when (the former) Clear Channel said that consolidation would be good for radio. While it was EXCELLENT for the Mays family, ask listeners and radio professionals what they think, assuming that you can find someone who still has a job in radio and isn’t too busy wearing so many hats that they have the time to talk to you.

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