LA Times

For Fans of the Super Bowl Commercials — But Not the Game — Dish Rolls Out ‘Reverse AutoHop’

Jan 30, 2015  •  Post A Comment

After angering the TV industry with a device that made it easy to skip ads, satellite giant Dish has reversed course. The Los Angeles Times reports that the company’s newest technology, which arrives “almost” in time for the Super Bowl, will let viewers skip the game and watch just the commercials.

However, the feature won’t work until the day after the Super Bowl.

“The feature, dubbed Reverse AutoHop, will be available to Monday morning ad quarterbacks who want to watch replays of the most popular commercials that run during the NFL championship,” the Times reports.

The report notes: “In years past, the conversation following the Super Bowl has quickly switched to debates about which advertisers had the most clever commercials.”

For the feature to work, Dish customers must activate the PrimeTime Anytime feature for NBC in advance of the network’s Super Bowl broadcast.

Your Comment

Email (will not be published)