Furthermore, according to Lifetime, all of its programs on Saturday night relating to Whitney Houston did very well.
According to a press release, “the Lifetime Original Movie ‘Whitney’ (#Whitney, #WhitneyMovie), directed by Golden Globe award winner and Academy Award nominee Angela Bassett, and hour-long specials ‘Bobby Brown: Remebering Whitney’ and ‘Whitney Houston Live: Her Greatest Performances’ grossed 11.8 million total viewers across three telecasts, according to Nielsen Fast Cable Ratings.
The press release continues, “Marking Bassett’s directorial debut, ‘Whitney’ entertained 4.5 million total viewers, becoming the network’s most-watched telecast across all key demographics since ‘Flowers in the Attic’ last January. In the 8:00 pm time period, the film, starring Yaya DaCosta in the lead role and Arlen Escarpeta as Bobby Brown, also averaged 2.2 million adults 25-54, 2.1 million adults 18-49, 1.6 million women 18-49 and 1.6 million women 25-54.
“An incredible 91% of the ‘Whitney’ audience tuned in to watch the 10:00 pm one-hour special, ‘Bobby Brown: Remembering Whitney,’ an exclusive, no-holds-barred interview with Houston’s ex-husband about the couple’s powerfully intense relationship, delivering 4.1 million total viewers, 1.9 million adults 25-54, 1.8 million adults 18-49, 1.4 million women 18-49 and 1.4 million women 25-54.