“Verizon has approached AOL about a potential acquisition or joint venture with the Internet company to expand its mobile-video offerings, people with knowledge of the matter said,” reports Bloomberg.
The story continues, “The wireless carrier hasn’t made a formal proposal to AOL, and no agreement is imminent, said the people, who asked not to be named because the discussions are private.
“Verizon is primarily interested in AOL’s programmatic advertising technology — the automated buying and selling of ads online — which two people said could be paired with a future online-video product. With a takeover it would also gain paying subscribers and Internet properties including the Huffington Post.” AOL bought the Huffington Post in 2011.
The story also notes that current stock market prices indicate that the market value of AOL is about $3.7 billion and the market value of Verizon is about $197 billion.
Public relations executives for both Verizon and AOL declined comment, the report says.
To read more about this story, please click on the link, above, which will take you to the original Bloomberg article.