In a move that some insiders are saying could be a step toward live streaming of NFL games, the league, which in the past has fiercely protected its video footage, is set to take it to YouTube.
The San Francisco Chronicle reports that the NFL and the video-streaming site announced a new partnership today, creating an official NFL channel on YouTube. Among the clips to be posted are Super Bowl highlights, which will be available after the game.
“Content posted daily to the portal by the league will include game previews, in-game highlights, post-game recaps and clips featuring news, analysis, fantasy football advice and other original programming from NFL Network and NFL.com,” the story reports. “Highlight packages from the current postseason were already viewable Sunday, and plenty of Super Bowl programming was scheduled to appear throughout the week and after the game.”
An NFL spokesman downplayed the significance of the deal in terms of moving toward live streaming of games, saying, “The focus is on non-live highlights.”
But the report notes: “YouTube spokesman Matt McLernon, pointing to the site’s past streaming of live Olympic events, said the opportunity is there and the technology is waiting if the league were to decide to do so.”
McLernon added: “We would welcome it with open arms if the NFL or any other league” wanted to air live games on YouTube.