Entertainment Weekly

Why the Discovery Channel is Done with Fake Sharks

Jan 8, 2015  •  Post A Comment

“Under Discovery Channel’s new regime, fake shark movies and man-eating anaconda stunts are out,” reports our good friend James Hibberd at the website of Entertainment Weekly.

Rich Ross, the former Disney wunderkind who is Discovery’s new president,  knows a thing or two about branding, and while these stunts can be ratings winners, he knows that they are not brand-builders.

Writes Hibberd, “Ross added that his goal is to re-build Discovery’s audience, while also broadening its appeal. ‘[We want to be] a number one TV brand that’s for the whole family and not just for the men in the family.’

RichRossDiscoveryRich Ross


One Comment

  1. you said no more fake shows. why don’t you check out everything on the alaskan bush people?
    they are so phony. do your research. Gabe is such a j k. i can’t stand watching the show..

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