Even with the Oscars telecast hitting a six-year low in total viewers, ABC dominated the Oscar week ratings. Variety reports that besides winning Oscar Sunday, ABC won prime time on Monday, Thursday and Friday nights.
ABC “was able to draw twice as many young adults as runners-up CBS and Fox during the course of the week,” Variety reports. “That made it the largest in-season margin of victory in 18-49 for ABC (100%) since January 2000, one of the network’s final turns airing the Super Bowl.”
ABC came out on top in the 18-49 demo on all four Thursday nights of the February sweeps period, something the network hadn’t done in eight years, the report notes. The network also won all four Fridays — for the first time in 20 years — and won three out of four Monday nights.
“’The Bachelor’ and ‘Castle’ picked up steam on Monday, while ‘Shark Tank’ and ’20/20′ scored big on Friday,” Variety notes. “‘Shark’ last week matched its season high in 18-49 (2.2/7) while drawing its second largest overall audience to date (8.43 million), and the newsmag hit season highs (1.6/5, 7.08 million).”