With the suspension of Brian Williams from NBC “Nightly News,” viewers have been abandoning the show in droves.
“’NBC Nightly News’ took a double digit tumble in its first broadcast with Brian Williams name officially stripped from the broadcast, a.k.a Wednesday, according to fast affiliate time period stats issued by Nielsen,” writes our good friend Lisa de Moraes at Deadline.com.
Lisa adds, “This past Thursday night – the second nightly broadcast under Williams’ six-month suspension (which many industry navel-lint gazers believe to be permanent) — ‘Nightly News’ delivered its lowest numbers of the week in total viewers – 8.570 compared to Monday’s 9.802 mil. Nightly also clocked its lowest number of the week in the news demo – 2.128 million versus Monday’s 2.489 mil. Meanwhile, ABC’s ‘World News Tonight’ clocked its largest lead of the week in both metrics and trailed ‘Nightly’ by smallest margin in adults 18-49. ‘CBS Evening News’ on Thursday night, sadly probably owing in part to word legendary newsman Bob Simon had died the previous night in a car accident and the expectation the network’s evening newscast would address his death and pay tribute to his legacy. That boost meant CBS’s newscast trailed NBC’s by particularly small margins.”
Final stats for this week will come in next week, Lisa notes.