TVWeek (from NBC)

From NBC: With a Nail-Biter, It Was a Record Super Bowl in Metered Markets. Plus Terrific Numbers for ‘The Blacklist’ and the ‘Tonight Show’ After the Game

Feb 2, 2015  •  Post A Comment


NBC has released these numbers from yesterday’s Super Bowl:

  • The thrilling Patriots’ 28-24 win over Seahawks in Super Bowl XLIX on NBC delivered the highest overnight rating in Super Bowl history with 49.7/72.


  • NBC’s Super Bowl XLIX overnight topped a 50 rating in each half hour from 8pm ET forward and peaked at a 52.9/73 from 10-10:15 p.m. ET.


  • NBC’s Super Bowl XLIX overnight is up +4% from last year (47.6/70) and up +3% from prior record (48.1/71 for Ravens-49ers SB XLVII in Feb. ‘13)


Furthermore, according to NBC:

The Blacklist


  • NBC’s special 10:38-11:38 p.m. ET post-Super Bowl telecast of “The Blacklist” averaged a 13.5 rating, 24 share in metered-market households from 10:45-11:45, making it the top-rated post-Super Bowl entertainment telecast in three years.


  • It’s a record rating for “The Blacklist.”


  • The 13.5 makes it the top primetime entertainment telecast since the Oscars (27.7/42 on March 2, 2014) in metered-market households.


  • “The Blacklist” is up +9% versus the year-ago post-Super Bowl edition of “The New Girl” on Fox (12.4/21 in metered-market households on Feb. 2, 2014).


  • Versus two years ago, “The Blacklist” is up +13%, with its 13.5 rating topping a 12.0 for CBS’s “Elementary” on Feb. 3, 2013.


  • The last post-Super Bowl entertainment telecast to rate higher was NBC’s Feb. 5, 2012 edition of “The Voice,” which scored a 20.0/30.


NOTE: “Blacklist” local-market numbers are reported on a quarter-hour basis, meaning they likely understate the show’s actual rating since the accurate start time was 10:38 and Nielsen measurement began at 10:45.



The Tonight Show Starring Jimmy Fallon


  • The 12:13-1:16 a.m. ET post-Super Bowl edition of “The Tonight Show Starring Jimmy Fallon” earned a 6.2 rating, 16 share in metered-market households from 12:15-1:15 a.m., making this the #2 Fallon-hosted “Tonight” show ever in metered-market households, behind only the show’s debut on Feb. 17, 2014 with an Olympics lead-in (7.1).


  • It’s the highest-rated late-night show airing on a Super Bowl Sunday since 1998, when “Tonight” averaged a 7.3 in metered-market households.  Fallon topped the six late-night franchises that have aired post-Super Bowl editions since then.


  • Fallon doubled the prior late-night post-Super Bowl telecast (6.2 vs. 3.1 for “Late Late Show with Craig Ferguson” on Feb. 3, 2013).


  • Versus his own prior post-Super Bowl “Late Night with Jimmy Fallon” in 2012, last night’s “Tonight Show” was up +48% (6.2 vs. 4.2 on Feb. 5, 2012).


  • In the 25 markets with Local People Meters, “Tonight” averaged a 3.6 in adults 18-49, setting a new record for “The Tonight Show Starring Jimmy Fallon.”

One Comment

  1. Thank god the game was good, because 95% of the commercials were not. Since my home team never makes it to the game and I “have no dog in the hunt” I watch to see the entertaining spots. Not this year. This was the year of “Bummer Fest.”

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