Google has launched what it calls its first service “built from the ground up with the little ones in mind.” Wired reports that the company unveiled YouTube Kids, a free app for iOS and Android devices.
“YouTube Kids limits the world of content on the service to curated, family-friendly videos, channels, and educational clips, and includes such titles as ‘Thomas the Tank Engine,’ ‘Reading Rainbow,’ and ‘National Geographic Kids,'” the story reports. “To reel in its target audience, the app’s interface features large images, colorful icons and carefully curated launch videos on the main homepage.”
In a post announcing the rollout, YouTube Kids group product manager Shimrit Ben-Yair said: “[YouTube Kids is] the first Google product built from the ground up with the little ones in mind. The app makes it safer and easier for children to find videos on topics they want to explore.”
The service, which includes timer settings and a search function, contains four main sections: Shows, Music, Learning and Explore.
For now the service is available only in the United States.