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Huge Ratings Win for NBC Sunday Night with Its ‘Saturday Night Live 40th Anniversary Special:” 23 Million Viewers Tuned In. Check Out These Very Impressive Stats in the Fast National Ratings

Feb 16, 2015  •  Post A Comment

The following information is courtesy NBC:

“Saturday Night Live 40th Anniversary Special” (7.8/21 in 18-49, 23.1 million viewers overall from 8-11:30 p.m. ET [measured here from 8-11 p.m. ET in fast-national ratings from Nielsen Media Research]):

snl40

In 18-49, this is:

  • Currently NBC’s top-rated primetime entertainment telecast, excluding post-Super Bowl programs, in more than eight years, since May 18, 2006 (8.4 with the “Will & Grace” finale), pending updates.
  • NBC’s top-rated primetime entertainment SPECIAL in 10 years, since Thursday, Feb. 6,2004 (16.7 from 8-9 p.m. ET for a “Friends” clips show the night of the series finale).
  • The top-rated “SNL” primetime special in 14 years, since Thursday Feb. 8, 2001 (9.3 from 8:37-9 p.m. ET, following a super-sized “Friends”).
  • Excluding the night of the Super Bowl and major award shows, currently the top-rated primetime entertainment telecast on any Big 4 net in three years, since Jan. 22, 2012 (“American Idol,” 7.9), pending updates.

 

In total viewers, this is:

  • Currently NBC’s most-watched primetime entertainment telecast, excluding post-Super Bowl programs, in more than 10 years, since May 13, 2004 (23.9 million with “ER” the night of the “Frasier” finale), pending updates.
  • NBC’s most-watched primetime entertainment SPECIAL in 10 years, since Thursday, May 6,2004 (36.9 million from 8-9 p.m. ET for a “Friends” clips show the night of the series finale).
  • Pending updates, currently the most-watched “SNL” primetime special in 22 years, since Sunday Nov. 1, 1992 (28.8 million from 9-11 p.m. ET for “SNL Presidential Bash”).
  • Excluding the night of the Super Bowl and major award shows, currently the most-watched primetime entertainment telecast on any Big 4 net in more than three years, since Sept. 19, 2011 (Ashton Kutcher joins “Two and a Half Men,” 28.7 million) , pending updates.

 

 

The NBC Special “SNL 40th Red Carpet Live” (3.0/10 in 18-49, 11.1 million viewers overall from 7-8 p.m. ET):

  • Won the time period among the Big 4 networks in all key ratings measures, dominating in all key demographics.
  • Jumped by +40% from its first half-hour to its second in adults 18-49 (2.5 to 3.5) and by 1.8 million viewers overall (10.2 million to 12.0 million.
  • More than tripled NBC’s average in the time period last season with non-sports programming in 18-49 (3.0 vs. 0.8) and total viewers (11.134 million vs. 3.582 million).

 

For the night:

  • This is NBC’s top-rated Sunday with entertainment programming (6.6 in 18-49, 20.1 million viewers from 7-11 p.m. ET) in 11 years, since Jan. 25, 2004 (8.5 in 18-49, 23.4 million from 7-11 p.m. on the night of the Golden Globes).
  • In adults 18-49, NBC (6.6) nearly doubled the combined nightlong 3.4 average of ABC (1.1), CBS (1.5) and Fox (0.8).
  • In total viewers, NBC led by a margin of +163% among the Big 4 (20.1 million vs. 7.7 million for #2 CBS).

 

NOTE: The current fast-national rating is measured from 8-11 p.m. while in official  nationals the show will be measured into the following half-hour and the official-national rating will be adjusted accordingly.

 

NOTE: In the 56 markets metered by Nielsen Media Research, “Saturday Night Live 40th Anniversary Special” averaged a 14.2 household rating versus a 5.5 for the TNT / TBS coverage of the NBA All-Star Game.

 

 

Twitter:

 

A total of 9.1 million people in the U.S. saw 1.3 million Tweets about the ”Saturday Night Live” 40th Anniversary Special on NBC on Sunday, 2/15/15, according to Nielsen. These Tweets were sent by over 449,000 people and generated 188 million Twitter TV impressions.

 

Saturday Night Live had the highest Twitter TV Impressions of any series episode to date, as measured by Nielsen Social. (Source: Nielsen, 9/1/13-2/15/15)

 

Saturday Night Live had the highest Unique Audience of any series episode in the 2014-2015 television season (Source: Nielsen, 8/15/14-2/16/15).

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