“Nickelodeon, at its annual upfront presentation today, unveiled Noggin–a new mobile subscription service for preschoolers,” the company announced.
The announcement continues, “Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month. Nickelodeon is also in discussions with distributors about offering this service as a premium complement to authenticated subscribers.”
The announcement adds, “Noggin’s content at launch will include award-winning, education-based series, including: the ground-breaking ‘Blue’s Clues,’ ‘ Little Bear’ and ‘Ni Hao, Kai-lan,’ among others; music videos featuring kids’ favorite Nick preschool characters; and the return of the beloved Moose and Zee characters hosting educational videos that can help kids learn letters, shapes, matching and other important skills to get ready for kindergarten.
“New content, games and activities will be added regularly. Noggin’s content will remain library-based, separate and distinct from Nickelodeon’s preschool content currently available on its existing distribution platforms.
“ ‘We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,’ said Cyma Zarghami, President, Viacom Kids and Family Group.
“The titles available on Noggin at launch include: ‘Allegra’s Window,’ ‘Blue’s Clues,’ ‘Blue’s Room,’ ‘Franklin and Friends,’ ‘Gullah Gullah Island,’ ‘Little Bear,’ ‘Miss Spider’s Sunny Patch Friends,’ ‘Ni Hao, Kai-lan,’ ‘Oswald,’ Pocoyo,’ ‘Robot and Monster’ and ‘The Upside Down Show.’