Cable Net Looks to Extend Impressive Trajectory After Notching Double-Digit Growth Across All Key Demos; Five New Programs on the Way

Mar 31, 2015  •  Post A Comment

A cable net that launched a year and a half ago has maintained an impressive growth trajectory — and the network has just rolled out plans for a lineup of new programs aimed at maintaining that momentum.

The male-focused Esquire Network, which launched in September 2013, announced that it “remains on a growth trajectory that continues to surpass its onset goals: It has built a men’s television channel from the ground up; converted a women’s network to a men’s network; and attracted a highly coveted audience of upscale, affluent, and educated men.”

Esquire says it’s the second-fastest-growing entertainment cable network and the No. 2 cable net among affluent and educated men 18-49.

“Esquire continues to experience remarkable development, achieving double-digit increases across all key demographics in 4Q14 vs. 4Q13,” the network notes.

To keep up its momentum, Esquire has taken the wraps off of five new shows: “Comedians of L.A.” (working title), “Going Deep with David Rees,” “SOMM” (working title), “The Agent” and “United States of Burgers.”

Please click here for the rest of the numbers and details on all of the new programming.


Your Comment

Email (will not be published)