A cable net that launched a year and a half ago has maintained an impressive growth trajectory — and the network has just rolled out plans for a lineup of new programs aimed at maintaining that momentum.
The male-focused Esquire Network, which launched in September 2013, announced that it “remains on a growth trajectory that continues to surpass its onset goals: It has built a men’s television channel from the ground up; converted a women’s network to a men’s network; and attracted a highly coveted audience of upscale, affluent, and educated men.”
Esquire says it’s the second-fastest-growing entertainment cable network and the No. 2 cable net among affluent and educated men 18-49.
“Esquire continues to experience remarkable development, achieving double-digit increases across all key demographics in 4Q14 vs. 4Q13,” the network notes.
To keep up its momentum, Esquire has taken the wraps off of five new shows: “Comedians of L.A.” (working title), “Going Deep with David Rees,” “SOMM” (working title), “The Agent” and “United States of Burgers.”