A cable network announced that it accomplished something in February that it has never done before in the month. Citing Nielsen live/same day ratings, AMC said it came in at No. 1 for the month in prime time in adults 18-49, men 18-49 and men 18-34 for the first time in a February.
AMC also was No. 1 in adults 18-34.
The cable net cited strong performances by “The Walking Dead,” “Better Call Saul” and “Talking Dead.”
“The network’s new series and returning hits also generated significant buzz across social and digital media throughout the month, ranking among the most digitally engaging programs on television,” AMC reported. “‘The Walking Dead’ garnered 19.8 million engagements across Facebook, Instagram, Tumblr, Wikipedia and Google+ — more than any other non-sports program.”
“The Walking Dead” ranks as the No. 1 show on television in the key 18-49 demo for “going on three years,” the network announced, adding: “The series returned for the second half of its fifth season on February 8th and has continued to grow year over year.”
The new “Breaking Bad” spinoff “Better Call Saul” has been another success story for AMC. The series “debuted on February 8th as the biggest series premiere in cable history among adults 18-49 based on Nielsen live/same day ratings. The show is also the #1 series premiere in cable history among adults 18-49 and adults 25-54 in live+3 ratings,” AMC announced.