Cable Network Breaks Viewership Record

Mar 26, 2015  •  Post A Comment

A cable net notched its most-watched night in history this week, on the strength of a season finale and a season premiere. OWN — the Oprah Winfrey Network — pulled in 3.5 million viewers for Tuesday’s season finale of “The Haves and the Have Nots,” followed by a turnout of 2.9 million for the season premiere of “If Loving You Is Wrong.”

The performance made “Haves,” which aired at 9 p.m., the top program of the night on all of cable in OWN’s target demo of women 25-54 and in total viewers, OWN announced. It was the No. 2 telecast in OWN history in total viewers, trailing only the show’s previous season finale, which notched 3.6 million viewers one year ago.

“Loving,” airing at 10 p.m., was the night’s No. 2 show on cable in the demo, the network announced. Both programs are from Tyler Perry.

The season premiere of “If Loving You is Wrong” had its best performance to date across all key demos, and was No. 1 in its time slot across all of cable in all key demos, the network noted.

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the haves and the have nots“The Haves and the Have Nots”

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