As part of the industry-wide TV Everywhere initiative, CNN has rolled out a plan that brings its CNNgo service to more than 86 million homes and to Apple TV devices.
“The CNNgo experience on Apple TV features the largest collection of CNN’s on-demand content to date,” the network announced.
The move makes CNNgo the first Turner brand to launch on Apple TV, CNN noted, adding: “CNNgo’s launch on Apple TV joins CNN’s current offerings on CNN.com and on the iPad. CNNgo is a next-generation product that gives viewers unprecedented control over their TV news experience through TV Everywhere.”
Said Alex Wellen, CNN’s chief product officer: “CNNgo on Apple TV brings together our live CNN TV simulcast and deep library of original films, franchises and short-form video in a powerful, on-demand way unlike any product we’ve launched to date. Apple TV is the first critical platform in our digital strategy to reimagine the TV news experience.”