Thursday’s coverage of Sweet 16 competition in the NCAA Division I Men’s Basketball Championship delivered record viewership numbers across multiple platforms, CBS Sports and Turner Sports announced.
To date, the tournament is averaging a record 7.0 overnight rating, up 9% from 2014.
The overnight rating for Thursday’s coverage across CBS and TBS was up 30% from last year with a 9.1 rating/16 share, up from a 7.0/13 and the best numbers in 25 years, the networks announced.
“Thursday’s coverage also generated record ratings in both telecast windows. TBS and CBS averaged a 9.3/17 overnight rating/share from 7-10 p.m. ET, the highest rating for the game window since 1991 and a 39% increase over last year,” the networks announced. “From 9:45 p.m.-12:45 a.m., the networks averaged an 8.9/16 overnight rating/share, tied with 1992 and 1993 as the highest rating for the game window since 1991 and a 20% increase compared to 2014.”
NCAA March Madness Live is also generating a record 59 million live video streams, through Thursday.
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