In a move that many industry watchers have been eagerly anticipating, the TV measurement company Nielsen will begin measuring viewership on Netflix and Amazon Prime for the first time. Bloomberg quotes Nielsen CEO Mitch Barns breaking the news during an interview Tuesday.
“That will be the last significant portion of overall television content viewing that we don’t already measure. We really will have a full set of capabilities in the market to measure what we call the total audience across all screens, devices and platforms,” Barns said in the interview with Bloomberg.
The report adds: “Netflix and Amazon.com Inc. have been unwilling to share what their subscribers watch. That’s given them leverage in negotiations for movies and reruns, and made it hard for TV networks to assess the value of past hits or determine if streaming is hurting traditional viewing.”
The story notes that the technology Nielsen has been testing won’t work on originals such as the Netflix drama “House of Cards.”
Please click on the link at the top of this story to read the full report from Bloomberg.