Syfy Gets New SVP Communications

Mar 4, 2015  •  Post A Comment

NBCUniversal’s Syfy and Chiller networks have announced that the senior vice president of communications for a sibling network — Esquire — is moving over to take a similar post at Syfy and Chiller.

That person is Katherine Nelson. She starts immediately at Syfy and Chiller, reporting to Dave Howe, the president of those networks.

She replaces Sallie Schoneboom, who has taken on a new assignment for NBCU Cable Entertainment, handling media and talent relations for the division’s upcoming upfront presentation.

In the announcement, Howe said: “Katherine is an accomplished communications veteran with a truly unique background and deep experience in promoting high quality, smart, provocative entertainment. She has proven herself to be strategic, creative and collaborative during her tenure at NBCUniversal Cable Entertainment, and I know she will take Syfyand Chiller’s pioneering press efforts to new heights.”

The announcement adds: “At Esquire Network, Nelson developed and executed the communications strategy for the network’s debut in September 2013. A member of the core executive team, she contributed to the overall strategic direction of the network and oversaw all publicity and talent relations for its ambitious slate of original series and specials.

“Nelson joined Esquire Network and NBCUniversal Cable Entertainment in January 2013 from SpaceX, the pioneering space transport company founded by Elon Musk. As Vice President, Marketing and Communications, she served as chief spokesperson for the company, and oversaw all areas of strategic communications and marketing, including corporate and internal communications, digital and social media, advertising, creative, events and commerce.

“Prior to SpaceX, Nelson spent more than 20 years in the television industry. As Vice President of Communications for Discovery Communications’ flagship U.S. network, Discovery Channel, she was the leading strategist in communications planning, media outreach and award campaigns for many of the network’s highest-profile series and specials, including ‘MythBusters,’ ‘Dirty Jobs’ and the groundbreaking ‘Planet Earth.’”

katherineNelsonKatherine Nelson



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