TVbytheNumbers, Soap Opera Network

Two Broadcast Shows Hit All-Time Lows

Mar 23, 2015  •  Post A Comment

Long-running series on two different broadcast networks hit all-time lows in a key metric for the week ending March 13. Citing figures reported by Soap Opera Network, TVbytheNumbers.com reports that the daytime staples “General Hospital” and “Days of Our Lives” both set new lows in women 18-49.

ABC’s “General Hospital” averaged 503,000 viewers in the demo, falling below its previous low of 516,000, set during the week of Dec. 22-26 last year. “Days of Our Lives,” airing on NBC, sank to 422,000, eclipsing the mark of 423,000 set in the week of July 9-13, 2012, its previous low in the measure.

All of the four major broadcast soap operas were down from the previous week, with CBS’s “The Young and the Restless” topping all key metrics and CBS’s “The Bold and the Beautiful” solidly in second place. The figures are based on Nielsen Live+Same Day data.

Here’s a look at the numbers:

Week of March 9-13, 2015

(change from last week/change from last year)

Total Viewers

1. Young & Restless: 4,834,000 (-304,000/+159,000)

2. Bold & Beautiful: 3,501,000 (-308,000/-38,000)

3. General Hospital: 2,820,000 (-422,000/+263,000)

4. Days of Our Lives: 2,260,000 (-183,000/-223,000)

Women 18-49

1. Young & Restless: 822,000 (-54,000/-77,000)

2. Bold & Beautiful: 594,000 (-38,000/-21,000)

3. General Hospital: 503,000 (-139,000/-64,000)

4. Days of Our Lives: 422,000 (-63,000/-152,000)

general hospital-title-cast

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