Spike TV, Which Has Traditionally Focused on Male Viewers, Now Has the Most-Watched Program of Any Kind in the Network’s History Among Women

Apr 23, 2015  •  Post A Comment

Spike TV has a new hit program, and the network announced that it is “the most watched program of any kind in [Spike TV] history with women in all demos.” The show is “Lip Sync Battle,” which Spike has renewed for a second season.

The network called the show “a ratings and multiplatform superstar for Spike TV.” Spike picked up a 20-episode run to premiere in 2016.

In a statement, Spike President Kevin Kay said: “’Lip Sync Battle’ is a television and viral rock star for Spike. We are thrilled to be renewing ‘Lip Sync Battle,’ whose success is a direct result of the brilliance and creativity of our producers, the brave performers, and of course the coolest new duo on television, LL Cool J and Chrissy Teigen.”

Through its first four episodes, “Lip Sync Battle” has chalked up a number of ratings achievements, including ranking as the most-watched original series in network history, averaging 3 million viewers.

The show is also cable’s top-rated series in its time slot in the key 18-49 demo.

“Across 50 airings (Spike, MTV & BET) between 4/2 and 4/19, ‘Lip Sync Battle’ reached 33.1 million viewers (including 16.5 million women),” Spike noted.

“The series is a digital hit as well, amassing over 107 million video streams in three weeks, with the Anne Hathaway ‘Wrecking Ball’ clip securing 14 million views alone,” the network announcement adds.

Here’s a taste:

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