Amazon and JetBlue have launched a partnership that will give Amazon Prime members access to their Prime Instant Video content during flights.
The innovative program, Fly-Fi for Amazon Prime, is being billed as the future of not just in-flight entertainment, but potentially in-flight commerce as well.
“The e-commerce company will let members of Amazon’s $99 annual loyalty program Prime stream its instant video service for free on their Wi-Fi enabled devices via JetBlue’s inflight Wi-Fi service,” the AP reports. “JetBlue is one of the only U.S. airlines to offer free Wi-Fi on its planes; Southwest offers free Wi-Fi-enabled entertainment like TV shows and TV stations.”
The report adds: “The service will give Prime members access to original Amazon shows like ‘Transparent,’ its other streaming TV and movies, as well as the ability to rent or buy other titles on Amazon’s Instant Video store.”
Amazon Instant Video will be available on laptops, Fire devices, iPhones, iPads and Android phones and tablets without the need to download anything ahead of time, the report notes.
“The agreement will also let JetBlue Airways Corp. use some behind-the-scenes footage from Amazon’s original shows on its seatback TV inflight offerings,” the story notes.